dearJulius.com Write For Us

Air New Zealand's safety video raises the bar and then some

SHARE:


By Stacey Lastoe, CNN

There are six hundred cast members in Air New Zealand's new safety video, "It's Kiwi Safety."

The video, which launched Monday, isn't Air New Zealand's first creative safety video -- in fact, it's the airline's 18th -- but it is the first to be styled like a music video. Filmed at a variety of locations in the country, including Auckland, Wellington and Dunedin, it is the largest-scale safety video ever produced by the Auckland-based airline.

Starring rapper Randa (Mainard Larkin), a transgender hip-hop performer known for expressive music, and New Zealand actor Julian Dennison, whose films include "Deadpool 2" and "Hunt for the Wilderpeople," the video is entertaining, informative and a testament to the country's incredible diversity.

"It's Kiwi Safety" is a catchy tune inspired by Run DMC's "It's Tricky" and Sisters Underground's "In the Neighborhood."


While the safety video includes all the greatest safety hits -- no smoking (or vaping), listen to the crew, fasten your seatbelt when the sign is on, put on your own oxygen mask first -- it also introduces a new element when Randa raps: "Emergencies are unlikely, but if one did arise, just be calm, keep it cool, do your thing and please be kind."

The call for kindness amid more practical airline safety rules is distinct.

"We know this video will make people proud to be New Zealanders -- but will also showcase our unique Kiwi culture to the world," says Jodi Williams, Air New Zealand's general manager of global brand and content marketing, in a press release.

One could argue that the video functions as much as a safety tool as a tourism campaign for a country that proudly celebrates and embraces diversity.

COMMENTS



Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...

Name

Travel,1359,
ltr
item
Travel - U.S. Daily News: Air New Zealand's safety video raises the bar and then some
Air New Zealand's safety video raises the bar and then some
https://2.bp.blogspot.com/-uh1uFmP3Nlc/W-Elp9dR5bI/AAAAAAABITM/zjLAgFO26pIPI-ecLnGfaXTEBxdMmD46wCEwYBhgL/s1600/9.jpg
https://2.bp.blogspot.com/-uh1uFmP3Nlc/W-Elp9dR5bI/AAAAAAABITM/zjLAgFO26pIPI-ecLnGfaXTEBxdMmD46wCEwYBhgL/s72-c/9.jpg
Travel - U.S. Daily News
https://travel.dailynews.us.com/2018/11/air-new-zealands-safety-video-raises.html
https://travel.dailynews.us.com/
https://travel.dailynews.us.com/
https://travel.dailynews.us.com/2018/11/air-new-zealands-safety-video-raises.html
true
3050905787730048509
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy